Care2CEO
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Caregiver to CEO Academy

You've cared for their clients.Now it's time to build your own business.

From Caregiver to CEO — Your Journey to Agency Ownership Starts Here!

Why continue working for someone else's agency when you can learn to build your own?

Care2CEO teaches experienced caregivers how to start, operate, and grow their own non-medical homecare agencies through practical, affordable, step-by-step LIVE Zoom classes.

No previous business ownership experience required.

Explore our classesRegister for a class

Your experience is valuable. Your knowledge is powerful. Your next chapter could be business ownership.

Irene Coleman, founder of Care2CEO, in a black business suit

Irene Coleman

Founder, The 101 Group

12 Practical Business Classes

Convenient Live Zoom Training

Learn From an Experienced Homecare Professional

A caregiver sharing a warm moment with a senior client at home

Our Mission

Turning caregivers into CEOs

Caregivers possess something incredibly valuable: firsthand experience serving clients and understanding their needs. We help you transform that experience into business ownership with affordable access to the knowledge, tools, and confidence you need.

You already know how to care. We'll help you build the business.

Read our mission

The transformation

Care → Learn → Launch → Lead

Care

You've served clients and know what families need.

Learn

Master the business side through practical live classes.

Launch

Build your plan, budget, and licensing roadmap.

Lead

Grow your agency and step into the CEO role.

Start with one class

Practical classes, priced individually

Enroll in only the classes you need — or take the full academy.
1$29

Class 1 · Live on Zoom

Introduction to Owning a Homecare Agency

  • Understanding the non-medical homecare industry
  • Caregiver vs. agency owner
  • Private-pay and Medicaid business models
  • Understanding the responsibilities of ownership
  • Assessing your readiness to start a business
Register — $29
2$49

Class 2 · Live on Zoom

Becoming a Homecare Administrator

  • Administrator responsibilities
  • State-specific qualifications
  • Required training and experience
  • Leadership and daily oversight
  • Compliance responsibilities
Register — $49
3$59

Class 3 · Live on Zoom

Understanding Startup Costs by State

  • State licensing costs
  • Business registration
  • Insurance and bonding
  • Staffing and operational expenses
  • Building a realistic startup budget
  • Ways to keep initial expenses manageable
Register — $59
See all 12 classes

Complete academy

Want the complete Caregiver to CEO experience?

Enroll in the complete academy and receive all 12 classes at a discounted rate.
Best value

Founding Student Special

$397$497

Limited introductory enrollment offer for the first 25 students.

  • All 12 classes
  • Live Zoom instruction
  • Downloadable class materials
  • Practical business templates
  • Startup checklists and calculators
  • Agency Launch Plan
  • Certificate of completion
Claim your founding student rate

Complete Academy

$497

Optional payment plan: two payments of $259.

  • All 12 live Zoom classes
  • Class resources and materials
  • Startup planning tools
  • Final Agency Launch Plan
  • Certificate of completion
Enroll in the complete academy

VIP — Guided Experience

$997

Includes everything in the Complete Academy, plus:

  • Two private 45-minute consulting sessions
  • Personalized startup budget review
  • State-specific licensing roadmap discussion
  • Review of your Agency Launch Plan
  • 90-day launch strategy
  • Priority email support for 60 days
Enroll in VIP

How it works

Your CEO journey starts with one class.

  1. 1Choose your class
  2. 2Register online
  3. 3Join us live on Zoom
  4. 4Put your knowledge to work
Find your first class
An aspiring homecare entrepreneur attending a live Zoom class from her home office
Professional headshot of Irene Coleman

Meet your instructor

Irene Coleman

Founder, The 101 Group | Homecare Consultant | AI Educator

With nearly two decades of hands-on experience in non-medical homecare administration and consulting, Irene understands what it takes to start, operate, and grow a successful homecare business.

"You don't have to know everything to begin. You need the right information, practical tools, and a plan."
Learn with Irene

Free resources

Free tools to help you get started

You don't have to figure everything out alone. Explore these additional resources from The 101 Group.
Homecare Launch Navigator cover art showing a tablet and a phone with a color-coded US map for state licensing

Homecare Launch Navigator

Your starting point for understanding what it takes to launch a homecare agency in your state. Explore state-specific startup and licensing information, regulatory considerations, and planning resources.

Explore the Launch Navigator
The Homecare Brain Clone seal: a navy and gold badge with a head silhouette, a green brain network, and a house cradled in an open hand

The Homecare Brain Clone

Have questions about starting or managing a homecare agency? Explore our AI-powered homecare knowledge assistant for guidance, ideas, and practical business information.

Ask the Homecare Brain Clone

Your CEO journey is waiting. Are you ready?

Whether you're exploring agency ownership for the first time or you're ready to register for class, we're here to help you take the next step.

(424) 272-6552 irene@the101group.live
Register for a classContact Irene